Salesforce's Product Party: Some Dance on Core, Others Do Their Own Thing!

Introduction

In this post, derived from our Integration Series video, we’ll explore Salesforce products and their integrations, providing a high-level summary across various Salesforce clouds.

Salesforce has announced Einstein 1, which is a goal to bring the Clouds onto 1 Stack, this is in the future.

Salesforce Products Overview

Salesforce boasts a myriad of products, including Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud, and many more. While some products coexist in the same space, allowing seamless data movement without integrations, others require connectors or integrations to interface.

A display of the Clouds (note, this uses some of the older names of products)

Product Grouping

Salesforce Core Products

Products like Sales Cloud, Service Cloud, Community Cloud, and CPQ (formerly SteelBrick) run together in the Salesforce core. They share memory space and processing power, facilitating easy data transfer without integrations. Other products, like Pardot and Marketing Cloud, operate in separate clouds, necessitating connectors for data transfer.

Commerce Products

Salesforce offers two distinct commerce products: B2B Commerce (formerly CloudCraze) and B2C Commerce (formerly Demandware). While B2B Commerce operates within the Salesforce core, B2C Commerce requires its own hosting.

Other Products and Integrations

Tableau, Einstein Analytics, Heroku application stack, and various integration components like Salesforce Connect, Big Objects, and MuleSoft integration apps all play crucial roles in the Salesforce ecosystem.

Understanding how these products interact and integrate is essential for leveraging their full potential.

Salesforce Core Stack

Within the Salesforce core, products like Sales, CPQ, Service, OmniChannel, Field Service, and B2B Commerce coexist, running in your organization's specific space. This space allows for customizations, including custom objects, layouts, Apex code, flows, and big objects, all underpinned by Salesforce identity and various industry-specific clouds.

Connected but Separate Products

Products like Marketing Cloud, Heroku, Slack, B2C Commerce Cloud, MuleSoft Anypoint Platform, and Tableau operate in connected but separate spaces, each with their hosting.

Integrating these products with the Salesforce core often requires connectors or API integrations, either point-to-point or through middleware like MuleSoft.

Conclusion

Understanding the hosting and integration requirements of various Salesforce products is crucial for effective utilization and integration.

Stay Tuned

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Transcript aided by AI

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